spritecranberry.net is a shock site that refers the user to a graphic YouTube video of a veterinarian inserting his finger inside a dog’s anus to express its anal glands. The site was created by an anonymous user on November 1st, 2019, to coincide with the yearly rise in Sprite Cranberry memes. Hoaxing unsuspecting victims into following the link became a popular prank on social networks in the following month.
On November 1st, 2019, an unknown user registered the domain name “spritecranberry.net.” The domain was set to serve as a referral site to the YouTube video “How to Express Your Dog’s Anal Glands at Home – Veterinarian Recommended Way (GRAPHIC).” Upon referral, the video starts at the 1:27 mark with a veterinarian inserting his finger into a dog’s anus to express its anal glands. As of November 22nd, 2019, the video accumulated over 4.7 million views.
We’ll just be very gentle about this…
On November 2nd, 2019, Redditor macnoah6996 posted the link to the site to /r/pewdiepiesubmissions subreddit, gaining 12 upvotes. On November 4th, Redditor hit chance reposted an iFunny post by an unknown user hoaxing users into going to spritecranberry.net, with the post gaining over 750 upvotes in two weeks (shown below).
Starting on November 5th, text posts and memes containing the link to the site was posted to /r/PewdiepieSubmissions, /r/ComedyNecrophilia, /r/memes and other subreddits. On November 7th, 2019, Instagram meme account yourlordandsaviorrealjesus reposted one such meme, with the post gaining over 36,000 likes in two weeks.