Business Business Development Online Business

Avoiding mistakes in e-commerce: merchants should pay attention to these 7 points

As an online retailer, you can make a lot of mistakes. Because, unlike in brick-and-mortar retail, in the worst case, the customer is with one click at the competitor. This is how you make the customer happier with little effort. There are countless studies that are on the trail of customers in online retail. Studies that are supposed […]

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Business Business Development Online Business

E-commerce: 5 tips for online shops in times of the corona crisis

The needs of many customers in e-commerce have changed in the last few days. A reason for web shop operators to rethink and adapt their own shop. The state of emergency that the corona crisis brings with it affects numerous online retailers in particular. But while the shops in the shopping streets have to close except for […]

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Business Business Development Online Business Small Business

Marketing in times of crisis: 6-step plan for online shops

55 percent of online retailers have seen a drop in sales due to the corona crisis. How online shops can now adapt their marketing in order to arm themselves in a structured manner and to emerge stronger from the crisis. According to a dealer association survey, 82 percent of online retailers expect the situation to worsen. After the initial […]

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Business Business Development Local Business Online Business Small Business

Managing Risks, Getting Through Crises: How to Prepare

Risks are part of being an entrepreneur like drooling trousers are part of being a dog owner – you may not find it beautiful, but you have to be able to endure it. What can you do to still sleep soundly and be as prepared as possible? Crises can affect any company, no one is immune […]

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Business Business Development Online Business

Selling on social media: how retailers can reach their customers on Facebook and Co.

First the customers stopped going to stores, now they disdain the online shops. That is why retailers want to reach them where they are anyway: on social media. An overview of the shopping opportunities on Facebook , Instagram and Pinterest. Mobile shopping is becoming more and more natural, especially for the younger generation. Social channels such as Instagram and Pinterest […]

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Business Business Development

This is how you increase your sales on Amazon

There are other strategies in addition to Amazon SEO to increase sales on the Amazon online marketplace . Our guest author gives four tips. With more than 240,000 sellers, the competitive situation on Amazon’s marketplace is getting to a head. This makes it all the more important to understand the algorithm behind product placements. In this way, a profitable positioning on Europe’s […]

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Business Home Business

This is how customers want to pay in online shops today

Which payment methods belong in the online shop and what is really important to customers when paying? Current studies provide answers. Customers want to pay how they want. According to current studies and surveys, the leading payment methods include PayPal, invoice, direct debit and credit card. For most customers, it is important to have an easy-to-use payment method, […]

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Business Home Business

5 books to take your e-commerce forward

E-commerce beginners or professionals with further training requirements: These five books will broaden your horizons profitably. We have filtered out worthwhile reading from the large volume of specialist literature on the subject of e-commerce, which provides both theoretical background knowledge and practical knowledge. The selected books are characterized by the fact that the authors have practical […]

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Business Business Development

The German market is not enough for you? This is how your online shop takes off internationally

The world is your marketplace. At least it can be – if you dare to take the step into international business. You can read here why you should do this and what you need to consider on the way there. “Made in Germany”: We rock! Products from Germany enjoy great popularity all over the world. An elaborate study on the […]

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Business Business Development

I know where your money is: this is how online shops keep track of their finances

The calculation is simple: the more sales your online shop generates, the more numerous and also more confused the financial flows. It is all the more important to know what to look out for so that you always have an overview of all your demands. The concept of classic trade is basically quite simple: goods (or […]

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