Roof Repair and Roof Maintenance – Why Roofs Need Repairs

One of the most basic yet important parts of roof installation, roof repair, and roof maintenance is the assessment of the roof. This assessment will include the structural integrity of the roof as well as its internal and external components, including the framing and trusses. When the assessment has been completed, a thorough survey of the roof and areas of the roof where water or debris might collect can be conducted. This inspection will allow the roofing contractor to properly assess the condition of the roof in terms of whether it needs to be repaired if a roof repair is needed, and what materials are necessary for repair. Click Here to get your roof inspected.

Some roofs can easily be repaired on their own, while others require a complete reconstruction or even an extensive amount of remodeling in order to maintain the integrity of the roof. In this case, there will be damage repair performed on the entire roofing system. This means that the existing siding will need to be removed in order to make way for the new system, as well as other portions of the roof. If the damage is extensive, there may need to be roof reconstructions that include the replacement of shingles or other roofing materials, the installation of insulation or shingle boards, and the replacement of flashing. This will all take place before any roof repair work can be carried out.

The process of roof repairs and roof reconstructions can be very labor-intensive, but it is one that can be completed relatively quickly. If it is discovered that a roof repair is required or if the existing system is showing signs of wear and tear, the roofing contractor will be able to advise the homeowner about the best course of action, including whether to perform the work on their own, or whether it is better to leave the roof alone and wait for the replacement of shingles or other components to be installed. In some cases, the repair may be a simple matter of reinforcing or adding shingles to strengthen the damaged sections of the roof.

How to Market Your Chiropractor Business

A lot of Chiropractor’s in Florida and other states in the United States are getting into advertising to attract new business, new patients and the people that will benefit from their services. The first thing that people want to know is if they can advertise for a chiropractor in their area or not. There are a few different ways to advertise that is free and will help you spread the word about your practice. You can start by using social networking sites such as Facebook and Twitter, or even use blogs or websites that focus on health. You can post pictures of your practice, post about your office hours or even put up flyers in your area.

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There are a lot of benefits to using these types of advertising tools when you are marketing for chiropractor. The main benefit is that it is free, it is a very effective method of reaching out to the public and it is also a very low cost way to market your office contact for all types of Affordable SEO Services for small business. You can post up a picture of your office or post flyers around town. You can have a chiropractor in your office answering all of your questions or providing a general consultation. The main benefit of this type of advertising is that people love the idea of someone in a medical position answering their questions or giving them information on how to handle their health care.

When you are advertising for chiropractor, make sure that you do not lie about your credentials. You do not want to advertise your practice as a chiropractor that does not do anything but chiropractic treatments. People can get confused and get the wrong impression. If you find that a chiropractor has a website that you think looks professional and you think that he or she is doing a good job with their office, try to talk to the chiropractor through email or over the phone. This will give you the opportunity to make sure that the person is who they say they are and that you can get some real feedback. When you are marketing for chiropractor, remember that if you do not take the time to contact the person before you post the advertisement, you could end up with a lot of people complaining that you have ripped them off.

IMMEX program in Mexico – Start your Production in Mexico

Manufacturers in Mexico under the IMMEX program are allowed to use Mexican raw materials, and can then sell them on the US market. This means that you could benefit from cheaper manufacturing costs and in turn reduce your import bills. Some companies have reported savings of more than half of the cost of the item, and this is all being done without any major changes to the product all thanks to immex mexico program. The benefits of this kind of program, while relatively new, are many.

If you’ve ever thought about taking advantage of a program like this to save money on your import bill, it might be worth looking into. It’s important to remember though that these programs are not a one size fits all situation; so if you are going to take advantage of this, you should think carefully about what exactly you’re looking for. For example, if you’re looking to reduce your imports, then you probably shouldn’t consider this option, as you’ll only be paying the same amount in total for your imports as you did before.

Manufacturers in Mexico under the IMMEX program will benefit from the fact that their prices are cheaper than those in other countries, and they’ll also be able to import more items into the country. In order to get an exact idea of what it will cost you to import into Mexico under the IMMEX program, you can visit the website listed below. You’ll be able to look at the different options, compare them, and then make a final decision based on the results. This way, you can see for yourself just how much the import cost is, and how it compares with the costs in other countries. Don’t forget to check out the link above as well!

Affordable Personal Loans with Unbeatable Interest Rates

Personal Loans are one of the most popular and useful sources of finance in today’s modern world. They can be used to meet various purposes ranging from buying your dream house, paying for a school education, going on holiday, getting a job, etc. It’s quite easy to get loan for personal purpose. These loans come in both secured and unsecured form. Unsecured loans give you finance to carry you forward with the same aim. We all reach a stage when we require some extra money to meet certain personal goals.

In fact, we are facing an era of recession where there is low demand for loans and the interest rates are very high. While you can save money with a flexible interest rate, you can also avail of affordable Personal Loan interest rates by applying online. This is a good option to apply for a personal loan online because it saves a lot of time. If you are looking for a loan in a smaller amount, it’s best to go for a secured loan. You have to pledge some collateral against the amount you are applying for. However, this will be deducted from the amount you are borrowing. Hence, in case you do not want to pay back the loan in due course of time, it is better to opt for the unsecured type of loan.

Online loan application is considered as the most secure and reliable mode of loan application. This is because there is a very less risk that you might default on the repayment of the loan amount. You can choose to get the loan approved in few hours by completing the online application. There are many lending agencies on the internet and a simple search on Google would yield good information. Do not forget to compare the interest rates of different lenders before applying for your loan. Remember, no loan can be given out without proper negotiation. Negotiating for the interest rate is the key for getting the best rate of interest.

How Satisfier Pro Helps To Create A Pleasurable Experience

The Vibrator Satisfyer Pro Deluxe is an amazing vibrator for both men and women. Vibrators are designed to help couples have explosive, all out, hot sex. The Satisfyer Pro is the ultimate in vibrators because it provides the best of both worlds. It helps to increase the intensity and length of your orgasms while being discreet. This vibrating penis enhancement device is quiet powerful and will stimulate contact free and intense pleasure. You will be surprised at how powerful and exciting these vibrating waves will make sex for you and your partner.

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Satisfying orgasm is the ultimate goal of many men and women. The Vibrator SatisfierPro Deluxe offers a powerful vibrating penis for you and your partner. The SatisfierPro Deluxe comes with a remote control that makes it easy to control your orgasm. The SatisfierPro Deluxe also offers a waterproof USB rechargeable battery and is very durable. SatisfierPro Deluxe is made from the highest quality materials, including the Tantus Pure Platinum Silicone. SatisfierPro Deluxe features a soft, comfortable, and contoured exterior.

 

Finding the right product for you can help to create a pleasurable sexual experience for you and your partner. Whether you are looking for a good strong or exciting climax, the SatisfierPro is designed to satisfy both of you. If you are ready to find a vibrator that can help you achieve the perfect sexual experience you have been longing for, then the SatisfierPro Deluxe may be just the right choice for you. SatisfierPro Deluxe comes with a rechargeable cord and is a great addition to any bedroom setting. With this unique and innovative design you can enjoy multiple sensations while providing both of you a powerful orgasm.

10 Tips for Amazon Retailers: How to Find the Right FBA Product

Most online retailers start their careers with a difficult but essential question: How do I find the right product?

Of course, there is no one secret recipe for the guaranteed success of an FBA product. Sometimes products are only popular for a short time, sometimes there is already too much competition on the market and sometimes a product simply flops.

Tip 1: Amazon’s bestseller list

To get an initial overview of products that sell well on Amazon, it is advisable to take a look at Amazon’s bestseller list .

The 100 most popular products with the highest sales figures in the respective Amazon product categories are shown here – at a glance you can see what is currently being bought the most in the respective category and where the demand is highest. These lists are updated every hour in order to always show the most accurate and current evaluation of the sales success possible. The bestseller ranking shows what is in demand and what is selling well.

If you use these lists as a guide, you should soon come across a suitable product yourself. You don’t always have to invent something new – knowing which product you can sell well and then outsourcing the production to only take care of the sale is not uncommon, especially at Amazon FBA.

There is often a lot of competition, but it is worthwhile for an initial overview, and if you penetrate further into the various subcategories, you can also ideally begin with an analysis. Of course, the number of competitors continues to decrease as the specification increases.

Tip 2: Amazon listings with few reviews

One of the keys to selling successfully on Amazon is to appear on the first page of search results. So when looking for a new product, focus on the listings there.

Now look at the listings that have less than 30 to 50 customer ratings. Amazon’s algorithm evaluates listings primarily on the basis of ratings. The fewer reviews a competing product has, the faster you can achieve higher rankings as a retailer – provided that sales and reviews are correct.

Of course, steps should be taken accordingly to encourage customers to rate the product. The possibilities for this are diverse and range from promotions to e-mail lists or product testers. Your own listing must of course then be optimized and given relevant keywords . Again, it’s worth taking a look at the successful competitors.

Tip 3: The preposition tactic in the search bar

The so-called preposition tactic is a nice trick to find possible new products for your product catalog.
Just enter – as in the picture – in the search bar in Amazon a product that you are already selling.

Add different prepositions like “for” or “with”. This way you can see the specifications with which your product is being searched for and can adapt or specify the offer accordingly.

Tip 4: Use social media to search

Social networks should also be considered when looking for new products. For example, there are some groups on Facebook with product testers that you can use to your advantage.

In this group, dealers and producers usually offer their products in order to collect reviews, to push product launches or in general to receive feedback. However, conclusions can also be drawn as to which products sell well and what is important to many customers for a particular product.
Other social media channels such as Instagram can also be quite helpful when searching for products. You can use hashtags to refine your search for specific products and see what’s trendy. In addition, conclusions can be drawn about popular shapes, colors, designs and so on.

Tip 5: tools, tools, tools

Since the product search is not a new “problem” and more or less all Amazon retailers have to deal with it, there are tools and freeware that should make the search easier for budding Amazon sellers. The best known in this context are Helium 10 and Jungle Scout .

With these tools, you can virtually filter the entire Amazon marketplace according to certain criteria. These criteria can be, for example, the number of reviews or the respective price range.

Tip 6: Get inspiration at trade fairs

Trade shows are a great place to talk to manufacturers and to see different products. In Europe, especially in German-speaking countries, there are countless trade fairs every year at which producers and retailers present and sell their products. This includes Gamescom , which is interesting for all gamers and game enthusiasts, or a visit to Viscom .

Thus Amazon traders not only of products, they can also potential producers to meet, convinced of the quality and establish important contacts in general.

Tip 7: what is the retail sector doing?

Even if online trading continues to enjoy increasing popularity, one can take a look at retail, especially when looking for a new product. All you have to do is stroll through the city, as usual, just change your perspective a little: look at the shops from the perspective of a retailer, not that of a consumer.

Again: Amazon FBA is not primarily about offering a world first. Finding out which products sell well when and where is sufficient.

Tip 8: think outside the box

The outside-the-box strategy is difficult to implement at first glance, but such concepts are increasingly worthwhile. Niches change, the online market is subject to constant change. With conventional methods and approaches one often rarely stands out from the competition, and more or less precisely the same resources and sources can be used.

Conversely, if you think unconventionally and perhaps want to react to certain expected trends, this path can definitely be worthwhile. That means “unusual” marketing measures, a new unique selling point or new strategies. Need an example? When master glazier Sven Sterz searched for trainees with a video on Facebook , his video went viral. The response was overwhelming and he could hardly save himself from applications.

Tip 9: ask the community

Contrary to the opinion that most Amazon retailers see themselves as competitors, it is rather a tight-knit community. Both on Facebook and in various forums , at events or wherever – there are many dealers who are ready to share their knowledge and help with questions.

It is therefore advisable to talk to other retailers about any planned steps to protect yourself or not to offer flopped products again.

Tip 10: Brochures and advertising supplements

Probably the most unpopular way to find new products: leafing through the advertising brochures in the mail. Although most people end up throwing these inserts straight into their waste paper, the big discounters also know what sells well at the moment. There are hardly any products that are listed there but that are currently not in high demand.
To cut a long story short: Don’t always throw away your brochures and advertising inserts, but let yourself be inspired by the offers there. It will be worth it!

E-Commerce: Every third shop has five or more weak points in the payment process

The payment platform Stripe has examined the checkout processes of the most important German online retailers. The result is surprising: more than two thirds have at least three errors in the payment process for credit cards.

Stripe carried out an analysis of the checkout processes of the most important e-commerce websites in Germany (based on the Alexa rankings ). In total, the payment service provider identified twelve unnecessary errors that make the credit card payment process more complex and thus lead to friction losses and a poorer conversion rate on the part of the merchant.

The investigation showed that a good two thirds of the 100 or more German e-commerce websites with the highest reach make three or more of these mistakes. After all, the value has improved compared to 2018. Back then it was over 90 percent – little consolation. Payment methods such as Apple Pay or Google Pay are still as good as not offered online in this country, although many customers use these payment methods offline.

An average of 3.81 errors in payment

Only five of the 100 or more websites examined had a truly error-free checkout process. 67.3 percent (2018: 92.7 percent) had three or more errors, 37.3 percent (2018: 57.3 percent) even five or more and still 14.5 percent (2018: 10.4 percent) seven or more errors in the twelve criteria tested. The online shops with the greatest reach in Germany had an average of 3.81 errors.

The detailed analysis shows that on 56 percent of the websites it was not possible to manually enter the expiry date of a credit card. Usually there was only a drop-down menu here, which slows down and complicates input. After all, the value has improved significantly compared to 2018 (74 percent). In 52 percent (2018: 67 percent) there was no real-time detection of invalid credit card numbers. An automatic display of the credit card type after entering the number did not take place with 44 percent (2018: 61 percent)

There were significant improvements compared to 2018 in terms of the use of the payment data stored in the browser (autofill function). 81 percent of the websites tested offer a very good user experience. However, there were also deteriorations – 27 percent (2018: 18 percent) of the checkout processes gave no indication of where the credit card’s verification number can be found. Whether this really poses major hurdles for many customers remains to be seen – but it is not necessary.

Apple Pay and Google Pay are hardly available

The analysis also examined for the first time the extent to which new types of payment methods are already being offered online in Germany. Only a good two percent of the largest websites in Germany offer Apple Pay, and Google Pay only a little over one percent. Both offer the decisive advantage of being SCA-compliant on their own, which should be an important point for all e-commerce companies in 2020, because at the end of the year the grace period of the new EU payment regulation, the strong customer authentication (SCA, Strong Customer Authentication) is coming to an end for banks and retailers.

In the analysis, it was gratifying that the checkout process is automatically adapted for mobile devices on almost all pages, or at least also works on the smartphone. However, only in 49 percent (2018: 40 percent) of the websites tested, the mobile keyboard automatically switched to numeric input if the input field is only intended for entering numbers (e.g. for the credit card number). These are actually usability issues that every developer could have on their screen by now.

So the bottom line is that the Stripe study shows numerous simple topics that online retailers could improve and that can pay off with reasonably little effort. Because those who make it as easy as possible for the customer to shop with him will be rewarded with a correspondingly high conversion in the digital checkout area. However, it is also clear that the study also serves to remind retailers of the SCA obligation, which actually already exists (keyword grace period). Anyone who is revising their shop in this context should tackle the other topics at the same time.

5 customer types when shopping online – and how you can do them justice as a retailer

If you as a retailer offer your customers exactly what they are looking for, you will achieve an optimal conversion. But how does that work exactly, what types of customers are there and which are important to you?

First of all: you will find that our typology of online shoppers is far from complete – or that there are also mixed forms and situational differences. And you will possibly classify your customers according to other criteria (such as how Zalando did this , more according to socio-demographic groups and value affinities). Nevertheless, the classification according to buying behavior and frequency is definitely helpful in making certain decisions in your own shop.

If you are a regular customer of “your” shop in the photo or outdoor area, you can of course be significantly less loyal when it comes to clothing. How many customers of a certain group you have depends on the one hand on the product group you sell, but also on your marketing measures and the structure of the shop. However, it is important and useful to keep these five types of customers in mind if you want to be successful as an online retailer.

Customer type 1: The regular customer with a high level of loyalty

He regularly buys in your shop, has usually subscribed to the newsletter or follows you on Facebook. If in doubt, he will discuss certain products, evaluate his purchases or ask when a certain new product will be available from you. You can and should keep him happy with regular promotions, because he will usually remain loyal to you regardless of the pricing. Think about whether you can somehow particularly value such a customer, for example by making certain special editions or models available to them a few days earlier. If he ever has a problem with a product, you should have an open ear for him and, if necessary, show goodwill outside of the warranty.

Customer type 2: The price-sensitive impulse buyer

Among other things, you do the work for him with search engine advertising, with the price search engines and the sale via Amazon Marketplace (where ideally you make him a repeat buyer who next time buys directly in your shop). The impulse buyer does not know your shop and its structure, for him you should deliver the expected, support as many common payment methods as possible, offer good customer communication until the item is delivered. Because unlike the regular customer, he does not yet know about your workflows. If you have a well-structured shop with lots of details in the product texts, the chances are good that they will use your shop to find out more about the product type there in the future. Although (or precisely because) the impulse buyer is price-sensitive, you can show him upselling offers, make him a repeat buyer with the help of marketing measures. For him, you should pay attention to your reviews in the review portals – and seals such as the Trusted Shops logo convince him.

Customer type 3: The bargain hunter

If you think the impulse buyer is already fixed on price, you have not seen the bargain hunter yet. He regularly gets information about special offers from Mydealz and similar portals and also buys them as a priority. You usually do not need to come to him with upselling, it makes more sense to set time limits for certain offers or to indicate the number of copies sold in a certain period of time. Customer loyalty and loyalty are usually not possible with this type of customer, but conversely you will reap the storm if, in his opinion, a particularly cheap offer is sold out too quickly. Particularly cheap offers can be understood as a kind of marketing budget if you manage to attract bargain portals (possibly also with exclusive vouchers) to you.

Customer type 4: The omniscient product connoisseur

As a retailer, you can usually not fool this (often male) type – he knows the range better than some of your employees, has read various tests and reviews and usually places more value on service than on the absolute lowest price. You can win him over by letting him write reviews, requesting and appreciating his expertise – because he usually also likes to share his knowledge in forums and on social media pages. For him, you just have to make sure that he sees your shop at eye level with his expertise, that product descriptions are meaningful and complete (and of course correct). Since the product connoisseur usually likes to deal with the products himself as much as he buys them, you can teach them about topics such as content marketing come. It is the counterpart to the offline customers who just came to the store on Saturday mornings to talk shop with the salespeople and were annoyed by the mostly only moderately informed salespeople in the big chains.

Customer type 5: The repeat offender

To call him a regular customer would be saying too much, to count him among the impulse buyers, but it would also not be correct. He comes by every now and then or looks in your shop when he is looking for information about a certain type of product. Especially with a wide range of goods such as computer technology or clothing, the greater number of suppliers means that the probability is higher that you will have many of these customers. But you can come to him with newsletters, vouchers or other incentives to make him an existing customer. You can convince him with a particularly informative shop and the image of your company – these latent (non-) regular customers are particularly common with private labels that also operate branches

Avoiding mistakes in e-commerce: merchants should pay attention to these 7 points

As an online retailer, you can make a lot of mistakes. Because, unlike in brick-and-mortar retail, in the worst case, the customer is with one click at the competitor. This is how you make the customer happier with little effort.

There are countless studies that are on the trail of customers in online retail. Studies that are supposed to detect how much you can take the customer by the hand and educate them to order, but which also show that many customers keep staying with their usual portals because they have got used to their workflows. Many bad habits and mistakes by shop operators could be avoided by making a few preliminary considerations when setting up the shop and by choosing the right tools. Here you can find out which mistakes you shouldn’t make as a shop operator if you want to make it as easy as possible for customers to shop with you.

1. Mistake: Bad product descriptions

The product description is the basis for the customer to decide whether he wants to buy the goods from you or not. So make sure that everything is right here – not only is the content correct, but the customer also finds what he needs right away. You can find that out over time with A / B testing. Make sure you do a good on-site search and remember that a good and meaningful product description will help you increase conversion. Also, keep in mind that an incomplete description that raises questions will help the customer get the missing information elsewhere. And if he does that on the website of a competitor, he will also perceive his website as trustworthy.

2. Error: comparing products inappropriately

Consistency in the product descriptions is especially important if you offer a tabular comparison on your site. Although many manufacturers now provide surprisingly good tabular data about their products, in many cases the entries are not uniform and even with individual manufacturers they are not consistent over the years or product series. With the help of appropriate automation options, you should ensure that your customer does not stumble upon contradicting things or that differences are displayed where none are. Therefore, make sure that your tabular data is consistent across all manufacturers and, ideally, develop a style guide or writing rules for this.

3. Error: confusing product pages

Evil tongues claim that a confusing shop is not as important as you can see on Amazon. There is indeed something to it – because the reference in terms of online trading is really not a good example when it comes to the confusing and jam-packed product pages. But you could also say that Amazon writes its good sales figures anyway and not because of its lack of clarity. As a “normal” shop owner, however, you should stick to the keep-it-simple rule. In many cases, your shop system helps you to create a clear website based on appropriate templates. But also avoid the 6th mistake …

4. Mistake: Confusing return rules

Two weeks return period, 30 days return option, but then at your own expense, even 100 days exchange option, but you have to pay immediately … There are a number of regulations that are intended to educate the customer, to induce him to buy frivolously first, partially but also just confuse. On the one hand, you should keep the rules of how a customer can pay and return goods in your shop as uncomplicated as possible, but on the other hand you should also be accommodating when things don’t work out. And when you start a return request, you should first clarify whether it is a support problem or a misunderstanding in operation. This topic also includes purchase on account: Many customers in online retail are now used to paying in some way right away, that this has increased the proportion of invoice buyers who do not pay straight away. The first payment reminder should therefore be made in a particularly friendly manner, possibly with a reference to your support hotline if the customer has problems.

5th mistake: weaknesses in the checkout area

Do you know what ideally you can learn from semi-silly sites on the Internet? Regardless of whether it is about eroticism, gambling or other topics: These sites are optimally optimized to accept customers’ money – an extensive selection of payment methods, optimal workflows in which every step counts and a UX design that is as little as possibly confused and works across languages ​​and cultures. As an online retailer, you should approach it in a similar way so that you lose as few customers as possible on the way to the checkout. Because the checkout area is still particularly tricky when it comes to abandonment rates.

6. Error: The online shop “off the shelf”

In the case of smaller shops in particular, operators often don’t bother to adapt a standard shop solution to the needs of their customers. This is noticeable on the one hand in the unsuitable or standardized structure of the respective detail pages, but also in the fact that the customer in a German-speaking shop through all countries from A to D for Germany (or even better G for Germany, because only the term was translated, the Entry but still listed under G for Germany) must scroll through. Mobile-optimized number entries that do not automatically just call up the numeric keypad or incorrectly read autofill data stored in the browser are also popular errors that could be avoided by customizing the shop system. It is also noteworthy that how many shop systems still have weaknesses in the mobile version of their pages. Keep in mind that the mobile device is still less comfortable to use than the desktop version despite the constantly growing screen diagonal (and the customer often does not have the peace and quiet of a notebook).

7. Error: ERP that does not fit the shop

Another bad habit concerns the incorrect or delayed matching of the merchandise management system and online shop. It’s hard to believe, but especially in larger, established online shops, some of which generate enormous sales, the merchandise management system is not optimally harmonized with the shop solution and the payment service provider. The result: the shop is still happily taking orders while the warehouse is already empty. This is of course particularly noticeable in larger shops that, for example, offer goods cheaply due to an advertising campaign for a shopping event such as Black Friday and thus draw customers to the side on a large scale. It has been proven that a new customer who has ordered once and has not received any goods rarely buys there again,

E-commerce: 5 tips for online shops in times of the corona crisis

The needs of many customers in e-commerce have changed in the last few days. A reason for web shop operators to rethink and adapt their own shop.

The state of emergency that the corona crisis brings with it affects numerous online retailers in particular. But while the shops in the shopping streets have to close except for a few industries such as groceries or drugstore items, online retailers are still allowed to offer and sell their goods. That brings a kind of special boom if you as a retailer understand how to adapt your shop to the new circumstances.

The buying behavior of customers has changed accordingly: Shops that offer luxury items are currently struggling more than usual. An unprecedented reluctance to buy can be felt here. On the other hand, Amazon focuses on many everyday goods . But that is precisely what means opportunities for other retailers – namely, if they can place their range between these two extremes. Precisely because Amazon may have conveyed to you that you cannot currently bring your goods to the buyer via Fulfillment by Amazon , your own shop must be optimally coordinated so that you do not keep the goods in your own warehouse for too long.

In principle, it is primarily about usability, but at a higher level than usual: Johannes Altmann, managing director of the consulting company Shoplupe and expert for customer experience (UX) in retail, sums up the difference as follows: “Usability is suddenly no longer a hygiene factor , but the most important criterion: who has the goods, where can I order them most easily and who can deliver them quickly and reliably? “

E-commerce between reluctance to buy and increasing demand

The following five points can convey to you what is important in the current situation:

  1. Make your shop as simple as possible. For now, forget everything you’ve learned about upselling, conversion optimization with coupons, and shopping cart optimization. Your customer wants the goods – quickly and safely. As few steps as possible to checkout are the order of the day.
  2. Avoid the mandatory creation of customer accounts or the ordering of newsletters . Now it is possible to win satisfied new customers, but you shouldn’t insist on it. Generating additional business must be paramount.
  3. Make sure you invest in fast and safe shipping. The service provider who can guarantee you here (or from whom you accept it, because you will not get additional guarantees these days) that he will reliably bring the goods to the customer should receive your order. The customer will not thank you for anything else and will also give you a high return rate because they are forced to order elsewhere.
  4. Large shopping baskets and bundling offers are nice, but only work in the current situation if you can really deliver everything at the same time and from the same warehouse. Linked to this: The assurance of delivery dates (and of course compliance with them) should be even more important to you than usual.
  5. Make sure that your shop is performing well, especially when accessing it via mobile devices. It is better to do without tracking tools if you have to. The network is at times more busy than usual – and if you want to sell something to the customer, quick and reliable processing is even more important than usual. If you have performance problems due to a shop cloud, invest a little more in a better service provider, optionally in your network infrastructure.