10 Tips for Amazon Retailers: How to Find the Right FBA Product

Most online retailers start their careers with a difficult but essential question: How do I find the right product?

Of course, there is no one secret recipe for the guaranteed success of an FBA product. Sometimes products are only popular for a short time, sometimes there is already too much competition on the market and sometimes a product simply flops.

Tip 1: Amazon’s bestseller list

To get an initial overview of products that sell well on Amazon, it is advisable to take a look at Amazon’s bestseller list .

The 100 most popular products with the highest sales figures in the respective Amazon product categories are shown here – at a glance you can see what is currently being bought the most in the respective category and where the demand is highest. These lists are updated every hour in order to always show the most accurate and current evaluation of the sales success possible. The bestseller ranking shows what is in demand and what is selling well.

If you use these lists as a guide, you should soon come across a suitable product yourself. You don’t always have to invent something new – knowing which product you can sell well and then outsourcing the production to only take care of the sale is not uncommon, especially at Amazon FBA.

There is often a lot of competition, but it is worthwhile for an initial overview, and if you penetrate further into the various subcategories, you can also ideally begin with an analysis. Of course, the number of competitors continues to decrease as the specification increases.

Tip 2: Amazon listings with few reviews

One of the keys to selling successfully on Amazon is to appear on the first page of search results. So when looking for a new product, focus on the listings there.

Now look at the listings that have less than 30 to 50 customer ratings. Amazon’s algorithm evaluates listings primarily on the basis of ratings. The fewer reviews a competing product has, the faster you can achieve higher rankings as a retailer – provided that sales and reviews are correct.

Of course, steps should be taken accordingly to encourage customers to rate the product. The possibilities for this are diverse and range from promotions to e-mail lists or product testers. Your own listing must of course then be optimized and given relevant keywords . Again, it’s worth taking a look at the successful competitors.

Tip 3: The preposition tactic in the search bar

The so-called preposition tactic is a nice trick to find possible new products for your product catalog.
Just enter – as in the picture – in the search bar in Amazon a product that you are already selling.

Add different prepositions like “for” or “with”. This way you can see the specifications with which your product is being searched for and can adapt or specify the offer accordingly.

Tip 4: Use social media to search

Social networks should also be considered when looking for new products. For example, there are some groups on Facebook with product testers that you can use to your advantage.

In this group, dealers and producers usually offer their products in order to collect reviews, to push product launches or in general to receive feedback. However, conclusions can also be drawn as to which products sell well and what is important to many customers for a particular product.
Other social media channels such as Instagram can also be quite helpful when searching for products. You can use hashtags to refine your search for specific products and see what’s trendy. In addition, conclusions can be drawn about popular shapes, colors, designs and so on.

Tip 5: tools, tools, tools

Since the product search is not a new “problem” and more or less all Amazon retailers have to deal with it, there are tools and freeware that should make the search easier for budding Amazon sellers. The best known in this context are Helium 10 and Jungle Scout .

With these tools, you can virtually filter the entire Amazon marketplace according to certain criteria. These criteria can be, for example, the number of reviews or the respective price range.

Tip 6: Get inspiration at trade fairs

Trade shows are a great place to talk to manufacturers and to see different products. In Europe, especially in German-speaking countries, there are countless trade fairs every year at which producers and retailers present and sell their products. This includes Gamescom , which is interesting for all gamers and game enthusiasts, or a visit to Viscom .

Thus Amazon traders not only of products, they can also potential producers to meet, convinced of the quality and establish important contacts in general.

Tip 7: what is the retail sector doing?

Even if online trading continues to enjoy increasing popularity, one can take a look at retail, especially when looking for a new product. All you have to do is stroll through the city, as usual, just change your perspective a little: look at the shops from the perspective of a retailer, not that of a consumer.

Again: Amazon FBA is not primarily about offering a world first. Finding out which products sell well when and where is sufficient.

Tip 8: think outside the box

The outside-the-box strategy is difficult to implement at first glance, but such concepts are increasingly worthwhile. Niches change, the online market is subject to constant change. With conventional methods and approaches one often rarely stands out from the competition, and more or less precisely the same resources and sources can be used.

Conversely, if you think unconventionally and perhaps want to react to certain expected trends, this path can definitely be worthwhile. That means “unusual” marketing measures, a new unique selling point or new strategies. Need an example? When master glazier Sven Sterz searched for trainees with a video on Facebook , his video went viral. The response was overwhelming and he could hardly save himself from applications.

Tip 9: ask the community

Contrary to the opinion that most Amazon retailers see themselves as competitors, it is rather a tight-knit community. Both on Facebook and in various forums , at events or wherever – there are many dealers who are ready to share their knowledge and help with questions.

It is therefore advisable to talk to other retailers about any planned steps to protect yourself or not to offer flopped products again.

Tip 10: Brochures and advertising supplements

Probably the most unpopular way to find new products: leafing through the advertising brochures in the mail. Although most people end up throwing these inserts straight into their waste paper, the big discounters also know what sells well at the moment. There are hardly any products that are listed there but that are currently not in high demand.
To cut a long story short: Don’t always throw away your brochures and advertising inserts, but let yourself be inspired by the offers there. It will be worth it!

E-Commerce: Every third shop has five or more weak points in the payment process

The payment platform Stripe has examined the checkout processes of the most important German online retailers. The result is surprising: more than two thirds have at least three errors in the payment process for credit cards.

Stripe carried out an analysis of the checkout processes of the most important e-commerce websites in Germany (based on the Alexa rankings ). In total, the payment service provider identified twelve unnecessary errors that make the credit card payment process more complex and thus lead to friction losses and a poorer conversion rate on the part of the merchant.

The investigation showed that a good two thirds of the 100 or more German e-commerce websites with the highest reach make three or more of these mistakes. After all, the value has improved compared to 2018. Back then it was over 90 percent – little consolation. Payment methods such as Apple Pay or Google Pay are still as good as not offered online in this country, although many customers use these payment methods offline.

An average of 3.81 errors in payment

Only five of the 100 or more websites examined had a truly error-free checkout process. 67.3 percent (2018: 92.7 percent) had three or more errors, 37.3 percent (2018: 57.3 percent) even five or more and still 14.5 percent (2018: 10.4 percent) seven or more errors in the twelve criteria tested. The online shops with the greatest reach in Germany had an average of 3.81 errors.

The detailed analysis shows that on 56 percent of the websites it was not possible to manually enter the expiry date of a credit card. Usually there was only a drop-down menu here, which slows down and complicates input. After all, the value has improved significantly compared to 2018 (74 percent). In 52 percent (2018: 67 percent) there was no real-time detection of invalid credit card numbers. An automatic display of the credit card type after entering the number did not take place with 44 percent (2018: 61 percent)

There were significant improvements compared to 2018 in terms of the use of the payment data stored in the browser (autofill function). 81 percent of the websites tested offer a very good user experience. However, there were also deteriorations – 27 percent (2018: 18 percent) of the checkout processes gave no indication of where the credit card’s verification number can be found. Whether this really poses major hurdles for many customers remains to be seen – but it is not necessary.

Apple Pay and Google Pay are hardly available

The analysis also examined for the first time the extent to which new types of payment methods are already being offered online in Germany. Only a good two percent of the largest websites in Germany offer Apple Pay, and Google Pay only a little over one percent. Both offer the decisive advantage of being SCA-compliant on their own, which should be an important point for all e-commerce companies in 2020, because at the end of the year the grace period of the new EU payment regulation, the strong customer authentication (SCA, Strong Customer Authentication) is coming to an end for banks and retailers.

In the analysis, it was gratifying that the checkout process is automatically adapted for mobile devices on almost all pages, or at least also works on the smartphone. However, only in 49 percent (2018: 40 percent) of the websites tested, the mobile keyboard automatically switched to numeric input if the input field is only intended for entering numbers (e.g. for the credit card number). These are actually usability issues that every developer could have on their screen by now.

So the bottom line is that the Stripe study shows numerous simple topics that online retailers could improve and that can pay off with reasonably little effort. Because those who make it as easy as possible for the customer to shop with him will be rewarded with a correspondingly high conversion in the digital checkout area. However, it is also clear that the study also serves to remind retailers of the SCA obligation, which actually already exists (keyword grace period). Anyone who is revising their shop in this context should tackle the other topics at the same time.